Ever heard of Ekiden? It’s not the name of a new ramen place — it’s a Japanese long-distance relay race, and it’s a big deal. Born over a century ago as a way to deliver messages between towns, today Ekiden races are huge in Japan, attracting thousands of runners...
At Soft99, we’ve always been car protection aficionados. It's not just regular car care – we mean real protection – especially through the changing seasons. That's why there's Protection Time. But wait. Summer is coming, and you want me to protect my car? – Well, yeah! Our flagship...
We love putting unique Japanese products in the hands of European car owners. The Japanese approach is especially visible in the Wheel Care category, where we outclass, and outshine the competition! Here you'll find an informative guide to Soft99 products for tyre and rims care. There's plenty to...
Keeping your car in pristine condition is an art. That's why we've launched the QJUTSU car care line, with its next-level QJUTSU Car Care Set. What's inside, and why is it a great idea to have it in your stash? QJUTSU is, first and foremost, a range of...
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