The days when an old bucket and a coarse, supermarket sponge were enough to wash your car are long gone! Find out which car care products should be part of your collection. Car care and the world of car detailing are constantly evolving, with new vehicle care products...
Ever heard of Ekiden? It’s not the name of a new ramen place — it’s a Japanese long-distance relay race, and it’s a big deal. Born over a century ago as a way to deliver messages between towns, today Ekiden races are huge in Japan, attracting thousands of runners...
At Soft99, we’ve always been car protection aficionados. It's not just regular car care – we mean real protection – especially through the changing seasons. That's why there's Protection Time. But wait. Summer is coming, and you want me to protect my car? – Well, yeah! Our flagship...
We love putting unique Japanese products in the hands of European car owners. The Japanese approach is especially visible in the Wheel Care category, where we outclass, and outshine the competition! Here you'll find an informative guide to Soft99 products for tyre and rims care. There's plenty to...
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