Soft99 comes from Japan, and we love highlighting that fact at every turn! It's a country full of fascinating quirks that can seem quite foreign from a European perspective. Japanese number plates are one such curiosity – so different from anything you'd encounter on the Old Continent. How...
Many would agree that the Japanese are masters of thinking outside the box. Here are the 5 most interesting solutions that the creative engineers at Soft99 have built into their car care products. Our colleagues from the Japanese headquarters work in offices in places such as Osaka and...
As the first in the detailing industry, we speak openly about how clean and protected glass can give you an extra second of visibility… and that second can save a life. That’s why the DRIVE SAFE campaign has begun. “Drive safe” – but what does that actually mean?...
Ever heard of Ekiden? It’s not the name of a new ramen place — it’s a Japanese long-distance relay race, and it’s a big deal. Born over a century ago as a way to deliver messages between towns, today Ekiden races are huge in Japan, attracting thousands of runners...
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